It may not come to you as a surprise that the population of mobile Internet users is skyrocketing day by day. There will come a time, when the mobile Internet usage will be defeating desktop usage. Even with this compelling evidence, there are numerous business websites that are limited to just desktop.
Here, today we will explain why it is critical to have a responsive web design.
1. Mobile Usage is Staggering
Below are some impressive statistics about mobile usage that might give you a push towards why you should have a mobile-friendly website.
- Over 20% of population prefer searching items or places on a mobile device.
- In 2015, around half of the local searches were performed on a mobile device.
- There is a large majority of people who access the internet only on a mobile device
- Around 25.85% of all emails are viewed on mobile phone
2. Best User Experience Is Key
Providing your users with a positive user experience is a must. If a user visits your mobile website and it takes too long to load or they couldn’t find what they are looking for easily, there’s a 61% chance that they will switch to some other website. On the contrary, if your mobile website has a positive impact on your users, your sales can get double.
3. Blogging and Social Activities Bring Mobile Visitors
Blogging and social media marketing should be incorporated in your online marketing strategy. According to a study, around 55% of population are active on social media platforms via their mobile devices. And when you update a blog or some information about your brand or service on social media, it directly reaches to your audience. To grab the attention of giant audience, you need to have a mobile-friendly website so that you don’t miss out those 55% of people.
4. Responsive Design is What Search Engines Like
You cannot deny the fact that Google simply loves responsive web design over mobile templates. It allows them to rank well on search result pages. Do you know why? It’s because, responsive design sites have one URL and it makes easy for Google to crawl, index and organize content. That’s why, responsive sites perform well and have a long way to go.
5. A Speedy Responsive Website is Key
Don’t ever let your user wait for too long. Yes, your mobile website should be able to load within 2 to 5 seconds. Your users will leave you, if they have to wait too long for a page to load. Work on your HTML, content and graphics to reduce the loading time of your website. Go And Test your website NOW!
If you want to move forward with your business online, you just cannot afford to overlook mobile-friendly websites. These days, it is not an option, rather it is a necessity. So, don’t wait until the last minute, contact our web designers and developers in Edmonton and transform your ordinary website into a mobile-friendly or you can say ”money churner” website.
